Click - to connect with creativity

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

Overview

Categories

UI | UX Design [ CONCEPT ]

Duration

1 month

Team

Anwesha | Lyric

My Role

Conducted interviews with 17+ stakeholders (30)

Created paper prototypes and early UI flows quickly validating layout ideas

Synthesized findings after conducting 15+ user testing sessions

Worked on the high fid screens for the client stakeholder flow

Made the storyboard for narrative prototyping

Won 1st among 600+ entries at ADI Battle of Student Projects

Recognition

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

The Spark!

THE START

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

Why Now? Why This?

THE WHY

India’s live performance industry is growing fast—valued at over $5.2 billion and fueled by a boom in cafes, indie venues, and digital-first creative professionals. Despite the momentum, artists still struggle to find reliable work, and clients are stuck navigating social media noise. This growing mismatch felt like the perfect moment to intervene with thoughtful design!

The Problem

Despite the booming market, there's no organized way for artists and clients to discover each other. This wasn’t just inefficient—it was exhausting and unfair. Everyone was trying to connect, but no one had the right tools.

Upcoming artists

rely on word-of-mouth or inconsistent referrals to get a gig opportunity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

The current ways of gig booking
—and Why It’s Not Enough

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

Talent agencies

based on referrals
rare for niche talents

no space for newcoming artists

heavily network-driven

high-budget

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

Who we spoke to

17+ Artists

stand-up comedian
folk indian dancer
playback singer
theatre artist
magicians
anchor
poet
host

13+ Clients

restaurant managers
event managers
sales executive
bar managers
cafe manager
resort owner

17+ Artists

This helped understand

What makes an artist profile stand out to clients

Current sources used by clients in talent discovery

Data points that clients look at before shortlisting artists

How artists are pitched to clients, and where it often breaks down

Challenges faced from gig discovery to post-performance payment and feedback

Introducing Click!

From Findings to Features

As I listened to what wasn’t working for users, and saw where other platforms fell short. I started shaping features around those gaps. Every idea was rooted in - a frustration, a missed opportunity, or a moment where the artist/client said, “I wish I could just…”

CLIENT

"It is difficult to make a selection that fits your exact requirement among the pool of artists"

process is disorganized

time consuming to find a niche

lack of filters in place

no feedback system

Clients can select specific skill keywords that function like SEO

Screening questions help in shortlisting artists

Flexibility with hiring preferences

ARTISTS

“There is no one to guide you at the start- you have to figure it out for yourself”

no guidance given at the start

limited control over profile

no standardized pay scale

Having a channel where upcoming artist can connect to experienced ones

Negotiation feature shows what similar profiles are getting paid

Application can be gig specific and edit highlights to match that

Keywords that accurately represent their specialized skills

Application can be gig specific and edit highlights to match that

Onboarding with Intention

We knew onboarding wasn’t just a quick formality, it was our first chance to earn trust. Artists were stepping into a platform that claimed to understand them, and the first few screens needed to prove it.

Artist's

flow

From the very first steps, the onboarding flow helped artists shape their own narrative. By selecting their niche, inputting tags, and uploading tailored content, they were curating how they wanted to be discovered.


Their inputs dynamically built their profile, which influenced the kind of gigs they were matched with.

And because profiles were editable at any point, artists could evolve their presence as their craft evolved. It wasn’t a one-size-fits-all experience, it was a tool to grow with them, on their terms.

Pivot —

During conceptualization we were contemplating a Tinder-style swipe interface to make artist-client matching feel fast and engaging. But! we realised that Artists wanted to track gigs, not swipe past them. Clients wanted to filter and shortlist, not rely on chance.


-That led us to prioritize structured navigation over novelty!

-We leaned into clean dashboards, logical groupings, and clearly segmented flows.

-Instead of delight through surprise, we designed for confidence through predictability.

Journey of Client posting a gig

Letting clients quickly define what they're looking for

Smart suggestions that adapt to their needs

Gig posting flow that’s fast, flexible, and frictionless

Mistakes that made it better

INTERVENTION

RESULT

Prior, only 20% of users could successfully complete the task. After changes, it rose to 87%.

Added scheduled gigs on the profile page for a more intuitive flow aligning with their existing mental model.

RESULT

100% of users could now go to upcoming gigs

INTERVENTION

Incorporated a clear hierarchy on the card, ensuring that the rating and budget information are prominently displayed and easily accessible to users.

RESULT

Reduced unnecessary taps and confusion; improved discoverability.

INTERVENTION

Artists couldn’t find their previously booked gigs.

Introduced a prominent CTA with a success notification.

The gig review page lacked a clear call to action.

Ratings and budgets were buried inside cards.

The Platform Dilemma

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

Key takeaways

Artists needed control over how they were presented, while clients valued speed and clarity. Balancing both proved extremely crucial, with designing adaptable flows that worked for different priorities.


The journey is never linear, testing our own assumptions, and scrapping what didn’t serve the core needs of the stakeholder, was a step closer to building something that truly mattered to them.


Each pivot reinforced my belief that great design isn’t about grand gestures, it’s about small, thoughtful decisions that build trust and deliver real value.

Click - to connect with creativity

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

Overview

Categories

UI | UX Design [ CONCEPT ]

Duration

1 month

Team

Anwesha | Lyric

My Role

Conducted interviews with 17+ stakeholders (30)

Created paper prototypes and early UI flows quickly validating layout ideas

Synthesized findings after conducting 15+ user testing sessions

Worked on the high fid screens for the client stakeholder flow

Made the storyboard for narrative prototyping

Won 1st among 600+ entries at ADI Battle of Student Projects

Recognition

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

The Spark!

THE START

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

Why Now? Why This?

THE WHY

India’s live performance industry is growing fast—valued at over $5.2 billion and fueled by a boom in cafes, indie venues, and digital-first creative professionals. Despite the momentum, artists still struggle to find reliable work, and clients are stuck navigating social media noise. This growing mismatch felt like the perfect moment to intervene with thoughtful design!

The Problem

Despite the booming market, there's no organized way for artists and clients to discover each other. This wasn’t just inefficient—it was exhausting and unfair. Everyone was trying to connect, but no one had the right tools.

Upcoming artists

rely on word-of-mouth or inconsistent referrals to get a gig opportunity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

The current ways of gig booking
—and Why It’s Not Enough

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

Talent agencies

based on referrals
rare for niche talents

no space for newcoming artists

heavily network-driven

high-budget

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

Who we spoke to

17+ Artists

stand-up comedian
folk indian dancer
playback singer
theatre artist
magicians
anchor
poet
host

13+ Clients

restaurant managers
event managers
sales executive
bar managers
cafe manager
resort owner

17+ Artists

This helped understand

What makes an artist profile stand out to clients

Current sources used by clients in talent discovery

Data points that clients look at before shortlisting artists

How artists are pitched to clients, and where it often breaks down

Challenges faced from gig discovery to post-performance payment and feedback

Introducing Click!

From Findings to Features

As I listened to what wasn’t working for users, and saw where other platforms fell short. I started shaping features around those gaps. Every idea was rooted in - a frustration, a missed opportunity, or a moment where the artist/client said, “I wish I could just…”

CLIENT

"It is difficult to make a selection that fits your exact requirement among the pool of artists"

process is disorganized

time consuming to find a niche

lack of filters in place

no feedback system

Clients can select specific skill keywords that function like SEO

Screening questions help in shortlisting artists

Flexibility with hiring preferences

ARTISTS

“There is no one to guide you at the start- you have to figure it out for yourself”

no guidance given at the start

limited control over profile

no standardized pay scale

Having a channel where upcoming artist can connect to experienced ones

Negotiation feature shows what similar profiles are getting paid

Application can be gig specific and edit highlights to match that

Keywords that accurately represent their specialized skills

Application can be gig specific and edit highlights to match that

Onboarding with Intention

We knew onboarding wasn’t just a quick formality, it was our first chance to earn trust. Artists were stepping into a platform that claimed to understand them, and the first few screens needed to prove it.

Artist's

flow

From the very first steps, the onboarding flow helped artists shape their own narrative. By selecting their niche, inputting tags, and uploading tailored content, they were curating how they wanted to be discovered.


Their inputs dynamically built their profile, which influenced the kind of gigs they were matched with.

And because profiles were editable at any point, artists could evolve their presence as their craft evolved. It wasn’t a one-size-fits-all experience, it was a tool to grow with them, on their terms.

Pivot —

During conceptualization we were contemplating a Tinder-style swipe interface to make artist-client matching feel fast and engaging. But! we realised that Artists wanted to track gigs, not swipe past them. Clients wanted to filter and shortlist, not rely on chance.


-That led us to prioritize structured navigation over novelty!

-We leaned into clean dashboards, logical groupings, and clearly segmented flows.

-Instead of delight through surprise, we designed for confidence through predictability.

Journey of Client posting a gig

Letting clients quickly define what they're looking for

Smart suggestions that adapt to their needs

Gig posting flow that’s fast, flexible, and frictionless

Mistakes that made it better

INTERVENTION

RESULT

Prior, only 20% of users could successfully complete the task. After changes, it rose to 87%.

Added scheduled gigs on the profile page for a more intuitive flow aligning with their existing mental model.

RESULT

100% of users could now go to upcoming gigs

INTERVENTION

Incorporated a clear hierarchy on the card, ensuring that the rating and budget information are prominently displayed and easily accessible to users.

RESULT

Reduced unnecessary taps and confusion; improved discoverability.

INTERVENTION

Artists couldn’t find their previously booked gigs.

Introduced a prominent CTA with a success notification.

The gig review page lacked a clear call to action.

Ratings and budgets were buried inside cards.

The Platform Dilemma

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

Key takeaways

Artists needed control over how they were presented, while clients valued speed and clarity. Balancing both proved extremely crucial, with designing adaptable flows that worked for different priorities.


The journey is never linear, testing our own assumptions, and scrapping what didn’t serve the core needs of the stakeholder, was a step closer to building something that truly mattered to them.


Each pivot reinforced my belief that great design isn’t about grand gestures, it’s about small, thoughtful decisions that build trust and deliver real value.

Click - to connect with creativity

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

Overview

Categories

UI | UX Design [ CONCEPT ]

Duration

1 month

Team

Anwesha | Lyric

My Role

Conducted interviews with 17+ stakeholders (30)

Created paper prototypes and early UI flows quickly validating layout ideas

Synthesized findings after conducting 15+ user testing sessions

Worked on the high fid screens for the client stakeholder flow

Made the storyboard for narrative prototyping

Won 1st among 600+ entries at ADI Battle of Student Projects

Recognition

Click bridges the gap between client and artist for live performance based gigs, enabling artists to showcase their work, connect with clients, bringing transparency and structure to a fragmented process.

The Spark!

THE START

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

It all started with a simple question:

Why is it so hard for performing artists to find local gigs?


As someone who often saw talented friends struggling for opportunities, I wanted to understand what lay behind the scenes of the Indian performance industry.


That question led us into a deeper inquiry about the broken system of talent discovery that connects artists and clients.

Why Now?
Why This?

THE WHY

India’s live performance industry is growing fast—valued at over $5.2 billion and fueled by a boom in cafes, indie venues, and digital-first creative professionals. Despite the momentum, artists still struggle to find reliable work, and clients are stuck navigating social media noise. This growing mismatch felt like the perfect moment to intervene with thoughtful design!

The Problem

Despite the booming market, there's no organized way for artists and clients to discover each other. This wasn’t just inefficient—it was exhausting and unfair. Everyone was trying to connect, but no one had the right tools.

Upcoming artists

rely on word-of-mouth or inconsistent referrals to get a gig opportunity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Negotiations are often made over calls with no contracts or security, increasing insecurity.

Clients

spent hours searching for artists on social media, only to end up with mismatches.

The current ways of gig booking

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

Talent agencies

based on referrals
rare for niche talents

no space for newcoming artists

heavily network-driven

high-budget

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no alert system for new opportunities

can’t apply to events

for customers to book tickets
only a source of information

can’t apply

Event pages

no filtering system
artists don’t know how to market themselves

unorganised / cluttered

safety concerns

mostly used for promotions

Social media sites

artists can’t apply to events
not for niche skills
standard profiles

lack of control
clients can make general inquiries

Artist profile websites

Who we spoke to

17+ Artists

stand-up comedian
folk indian dancer
playback singer
theatre artist
magicians
anchor
poet
host

13+ Clients

restaurant managers
event managers
sales executive
bar managers
cafe manager
resort owner

17+ Artists

This helped understand

What makes an artist profile stand out to clients

Current sources used by clients in talent discovery

Data points that clients look at before shortlisting artists

How artists are pitched to clients, and where it often breaks down

Challenges faced from gig discovery to post-performance payment and feedback

Introducing Click!

From Findings to Features

As I listened to what wasn’t working for users, and saw where other platforms fell short. I started shaping features around those gaps. Every idea was rooted in - a frustration, a missed opportunity, or a moment where the artist/client said, “I wish I could just…”

CLIENT

"It is difficult to make a selection that fits your exact requirement among the pool of artists"

process is disorganized

time consuming to find a niche

lack of filters in place

no feedback system

Clients can select specific skill keywords that function like SEO

Screening questions help in shortlisting artists

Flexibility with hiring preferences

ARTISTS

“There is no one to guide you at the start- you have to figure it out for yourself”

no guidance given at the start

limited control over profile

no standardized pay scale

Having a channel where upcoming artist can connect to experienced ones

Negotiation feature shows what similar profiles are getting paid

Application can be gig specific and edit highlights to match that

Keywords that accurately represent their specialized skills

Application can be gig specific and edit highlights to match that

Onboarding with Intention

We knew onboarding wasn’t just a quick formality, it was our first chance to earn trust. Artists were stepping into a platform that claimed to understand them, and the first few screens needed to prove it.

Artist's

flow

From the very first steps, the onboarding flow helped artists shape their own narrative. By selecting their niche, inputting tags, and uploading tailored content, they were curating how they wanted to be discovered.


Their inputs dynamically built their profile, which influenced the kind of gigs they were matched with.

And because profiles were editable at any point, artists could evolve their presence as their craft evolved. It wasn’t a one-size-fits-all experience, it was a tool to grow with them, on their terms.

Pivot

During conceptualization we were contemplating a Tinder-style swipe interface to make artist-client matching feel fast and engaging. But! we realised that Artists wanted to track gigs, not swipe past them. Clients wanted to filter and shortlist, not rely on chance.


-That led us to prioritize structured navigation over novelty!

-We leaned into clean dashboards, logical groupings, and clearly segmented flows.

-Instead of delight through surprise, we designed for confidence through predictability.

Journey of Client posting a gig

Letting clients quickly define what they're looking for

Smart suggestions that adapt to their needs

Gig posting flow that’s fast, flexible, and frictionless

Mistakes that made it better

INTERVENTION

RESULT

Prior, only 20% of users could successfully complete the task. After changes, it rose to 87%.

Added scheduled gigs on the profile page for a more intuitive flow aligning with their existing mental model.

RESULT

100% of users could now go to upcoming gigs

INTERVENTION

Incorporated a clear hierarchy on the card, ensuring that the rating and budget information are prominently displayed and easily accessible to users.

RESULT

Reduced unnecessary taps and confusion; improved discoverability.

INTERVENTION

Artists couldn’t find their previously booked gigs.

Introduced a prominent CTA with a success notification.

The gig review page lacked a clear call to action.

Ratings and budgets were buried inside cards.

The Platform Dilemma

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

One major concern we uncovered was when we realised that even though we offered in-app calls and video calls, clients could still bypass the safeguards we’d built in and contact the artist away from the app, which would harm the revenue streams gained from the app.


This led us to think beyond features and into business model integrity. We looked at future iterations could explore escrow payments, verified-only contact, monitoring the chat to reduce leakage so that users continue being on the app through the complete gig cycle.

Key takeaways

Artists needed control over how they were presented, while clients valued speed and clarity. Balancing both proved extremely crucial, with designing adaptable flows that worked for different priorities.


The journey is never linear, testing our own assumptions, and scrapping what didn’t serve the core needs of the stakeholder, was a step closer to building something that truly mattered to them.


Each pivot reinforced my belief that great design isn’t about grand gestures, it’s about small, thoughtful decisions that build trust and deliver real value.

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Let’s work together!

anwesha.patnaik18@gmail.com

+91 9082512296

Get in touch

Made with love, coffee and tears.

Let’s work together!

anwesha.patnaik18@gmail.com

+91 9082512296

Get in touch

Made with love, coffee and tears.

Let’s work together!

anwesha.patnaik18@gmail.com

+91 9082512296

Get in touch

Made with love, coffee and tears.

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